Pay-Per-Click (PPC)
Get quality leads fast with Google Ads & Social Ads
What is Pay-Per-Click (PPC) ?
PPC (Pay-Per-Click) is a paid advertising method where your ad shows on search engines and social platforms. You control the budget, target the audience, and pay only for clicks. Results are measurable and quick to scale.
Why Choose Pay-Per-Click?
Fast Results
Unlike SEO or organic marketing, PPC delivers instant visibility. The moment your ads go live, you start attracting clicks, leads, and traffic. It’s the fastest way to get your business noticed online.
Full Control
You decide how much to spend, where to show your ads, at what time, and even on which device. PPC gives you complete control to manage your budget and target audience.
Highly Targeted
With PPC, you don’t waste money on the wrong crowd. Ads can be shown to people searching specific keywords, following certain interests, or even showing buying intent—ensuring your message reaches the right audience.
Track Everything
Every click, lead, call, and sale is measurable. PPC provides clear data and reports, so you always know how your money is being spent and what results it’s bringing.
Scales Easily
If a campaign is performing well, simply increase your budget and get more results. PPC allows you to scale quickly without waiting months for growth.
What Are the Different Types of PPC Ads?
Google Search Ads
These are the most common PPC ads, shown to people actively searching for your products or services on Google. Perfect for short sales cycles, limited-time offers, or businesses that want quick, high-quality leads from motivated customers.
YouTube Ads
Video ads that appear on YouTube before or during content. These grab attention while viewers are engaged, making them highly memorable. They’re also available on Facebook and other platforms where video consumption is high.
Performance Ads
Performance Ads are highly targeted digital ad campaigns designed to deliver measurable results like leads, sales, calls, or website visits. Unlike traditional ads that only build brand awareness, performance ads focus on ROI (Return on Investment) — meaning every rupee spent is tracked for the results it generates.
Google Shopping Ads
Best for eCommerce brands, Shopping Ads showcase your products (with price and image) directly in Google search results. They target buyers who already have strong intent, making them excellent for driving quick product sales.
Gmail Ads (Sponsored Promotions)
These ads show up directly inside Gmail inboxes, giving you a chance to connect with users one-on-one. With features like click-to-call, Gmail Ads are powerful for generating leads and driving direct responses.
Remarketing Ads
These ads reconnect with people who have already visited your website, reminding them to return and complete their purchase. Remarketing is cost-effective, highly targeted, and often delivers one of the best ROI among ad types.
Local Services Ads
Perfect for service-based businesses like plumbers, electricians, and HVAC providers. You only pay for actual leads—not clicks. These ads put you at the top of local searches, directly connecting you with nearby customers.
Social Media Ads
Social ads run on platforms like Facebook, Instagram, LinkedIn, and X (Twitter). They target users based on interests, behaviors, and demographics—ideal for businesses with active social media presence and clearly defined customer groups.
Our Pay-Per-Click (PPC) Process:
1. Discovery & Goals
We start by understanding your business model, target locations, audience, and expected outcomes. This helps us set clear goals for your campaigns.
2. Account Setup/Audit
If you already have an account, we audit it for structure, tracking, and performance gaps. For new setups, we create accounts with proper tags, pixels, and GA4 tracking.
3. Keyword & Audience Research
We identify high-intent keywords and refine your audience targeting. At the same time, we exclude irrelevant keywords to save budget and improve ROI.
4. Landing Page & Offer Plan
Strong offers and user-friendly landing pages drive results. We design or guide on headlines, CTAs, and forms that make it easy for customers to call, WhatsApp, or sign up.
5. Campaign Build
Ad groups are created with the right match types, ad extensions, compelling creatives, and videos that attract attention and clicks.
6. Quality Checks & Launch
Before going live, we double-check ad policies, test conversion tracking, and ensure fast page speed and mobile-friendly layouts.
7. Early Optimization (Week 1–2)
In the first weeks, we closely monitor search terms, negative keywords, bids, budgets, and placements to refine targeting.
8. A/B Testing
We continuously test different headlines, ad descriptions, visuals, and landing page versions to discover what delivers the best results.
9. Scale & Refine
Once the winning ads and audiences are identified, we increase budgets, expand to new regions, and add remarketing/lookalike campaigns.
10. Reporting & Growth Plan
We share transparent weekly reports and a detailed monthly growth plan, so you always know your results and the next steps.
PPC vs Other Marketing
A quick comparison to help you choose the right marketing method.
- Speed of Results
- Targeting Options
- Cost Control
- Measurability
- Scalability
- Best For
- Instant – start getting traffic & leads as soon as campaigns go live
- Highly targeted (keywords, location, age, interests, behavior)
- Full control – set daily/monthly budget
- Every click, lead, and sale is trackable
- Easy to scale – just increase the budget
- Businesses that need fast, trackable leads & sales
- Slow – depends on schedule, reach, and frequency
- Broad targeting, less control
- High cost, no exact tracking
- Very hard to measure the exact ROI
- Scaling is costly and time-consuming
- Brand awareness on mass level
- Slow – takes 3–6 months for results
- Targeted by search intent but with limited control
- Lower cost but requires consistent effort
- Trackable, but ROI takes time
- Scaling depends on ranking growth
- Long-term visibility & trust building
Speed of Results
🚀 PPC: Instant visibility — ads start running and leads come immediately.
🕒 Traditional: Slow — campaigns take time to reach people.
🔍 SEO: Steady but takes 3–6 months to build organic traffic.
Targeting Options
🎯 PPC: Precise — target by keywords, age, location, interests, behaviour.
📺 Traditional: Broad reach, less control over audience.
🧭 SEO: Targets search intent, but limited demographic filters.
Cost Control
💸 PPC: Full control — set budget, pause anytime, scale winners.
🧾 Traditional: High fixed costs, no flexibility.
⏳ SEO: Lower ad spend, but needs time + consistent effort.
Measurability
📊 PPC: Track clicks, conversions, cost per lead, ROI clearly.
❓ Traditional: Hard to measure exact ROI.
📈 SEO: Trackable, but results take longer.
Scalability
📈 PPC: Increase budget → more leads instantly.
🏷️ Traditional: Scaling is costly and slower.
🧩 SEO: Grows gradually as authority builds.
Best Use Case
✅ PPC: Quick leads, product launches, limited-time offers.
🗣️ Traditional: Brand awareness for mass reach.
🔒 SEO: Long-term growth and authority.